Kingsland

Kingsland – The Norwegian Leader in Equestrian Clothing

Kingsland is a premium Norwegian brand that has been setting standards in equestrian apparel since 1999, combining Scandinavian functionality with elegant design and the highest quality craftsmanship. Founded in the small Norwegian town of Kvinesdal, Kingsland quickly became a global leader, offering a comprehensive range of clothing and equipment for equestrians – from technical breeches and jackets, through elegant tournament collections, to personalized kits for clubs and teams. At Equishop Store, we provide professional advice and selection of Kingsland products, and also handle club orders with full customization – logos, colors, and individual embroidery.

Brand History – From a Small Town to Global Success

The Kingsland story began in 1999 in Kvinesdal, a small town in southern Norway, where Eirik Søfteland, a passionate equestrian and entrepreneur, set out to create an equestrian apparel brand that would combine the functionality of Scandinavian outdoor clothing with the elegance required by the equestrian world. His vision was to create products that would perform equally well in the harsh conditions of the Norwegian winter and in the prestigious arenas of professional competition.

Kingsland's first collection consisted of just a few products—breeches, jackets, and fleeces—but it immediately stood out for its exceptional quality materials and attention to detail. The brand name—Kingsland—refers to the "royal land," symbolizing the aspiration to create products worthy of masters.

The brand's breakthrough came in 2004, when Kingsland began working with leading Scandinavian athletes, who began wearing the brand's products in international competitions. Their positive feedback and visible sporting successes earned Kingsland recognition throughout Europe. In the following years, the brand systematically expanded its offerings and presence in international markets.

Today, Kingsland is a global brand present in over 40 countries on every continent. The company employs over 100 people, and its products are worn by both amateurs and elite Olympic athletes. Despite its global success, Kingsland remains true to its Norwegian roots – its headquarters are still located in Kvinesdal, and Scandinavian values ​​– functionality, quality, integrity, and respect for nature – are the foundation of the brand.

Brand Philosophy – Scandinavian Functionality Meets Elegance

Kingsland bases its philosophy on three pillars:

• Functionality – each product must be practical, durable and suitable for real training and professional conditions
• Quality – only the best materials, precise workmanship and rigorous quality control
• Style – elegance and modern design that distinguishes the rider in the arena

The brand draws inspiration from Scandinavian nature and lifestyle – minimalism, functionality, durability, and respect for the environment. Kingsland products are designed to last for years, retaining their properties and appearance even after intensive use.

Kingsland Products – Quality in Every Detail

Breeches and Leggings – The Heart of the Collection:

• Full-grip breeches – silicone inserts across the entire seat and thigh area provide maximum stability in the saddle. Perfect for dressage and intense training.
• Grip knee breeches – a classic choice for jumping and versatility, combining stability with greater freedom of movement.
• Gripless breeches – traditional breeches made of smooth fabric, elegant and comfortable.
• Riding leggings – flexible, comfortable, perfect for training and everyday use.
• Technologies – 4-way stretch (stretchability in all directions), moisture-wicking (moisture wicking), quick-dry (fast drying), UV protection (sun protection).
• Cuts – high waist shaping the silhouette, anatomical seams, reinforcements at key points.
• Colors and patterns – from classic (navy blue, black, brown) to seasonal (pastels, vibrant colors, prints).

Shirts and Polo – Elegance and Functionality:

• Tournament shirts – elegant, made of stretchy materials, meeting competition requirements. Available in short and long sleeves.
• Training polo – sporty, breathable, with quick-dry technology. Perfect for everyday training.
• Long sleeve shirts – base layers perfect for layering.
• Details – discreet Kingsland logo, contrasting trim, functional buttons.
• Materials – flexible, breathable, easy to care for.

Sweatshirts and Sweaters – Everyday Comfort:

• Fleece sweatshirts – warm, soft, perfect for colder days in the stable.
• Hoodies – casual, comfortable, with the distinctive Kingsland logo.
• Sweaters – elegant, made of wool or blends, perfect for competitions and meetings.
• Softshells – windproof, waterproof, breathable – universal for all weather conditions.

Jackets – Protection in All Conditions:

• Winter jackets – warm, thermally insulated, waterproof. Protect against frost and wind.
• Transitional jackets – lighter, for spring and autumn, often with detachable elements.
• Rain jackets – ultralight, packable, waterproof – essential in every rider’s wardrobe.
• Softshell jackets – windproof, breathable, flexible – perfect for training.
• Vests – quilted or fleece, perfect for layering.
• Technologies – breathable membranes, waterproof tapes, adjustable hood and cuffs.

Accessories – Complementing the Style:

• Hats and headbands – winter, summer, with the Kingsland logo
• Gloves – riding, winter, made of various materials
• Technical socks – with compression, reinforcements, breathable
• Bags and backpacks – spacious, functional, stylish
• Belts – elegant, with the Kingsland logo
• Scarves and shawls – multifunctional, in the colors of the collection

Kingsland Horse Equipment

In addition to equestrian apparel, Kingsland also offers high-quality horse equipment:

• Saddle pads and pads – anatomical, breathable, in the collection colors, with the Kingsland logo
• Protectors and bandages – protective, elegant, color-matched to the rider's clothing
• Rugs – stable, paddock, training – functional and stylish
• Earmuffs – noise and insect protection, in seasonal colors
• Halters and lunges – durable, with soft finishes
• Bags for bandages and accessories - practical, with the Kingsland logo

Personalization and Club Orders – Equishop Specialty

At Equishop, we specialize in handling club orders with full customization of Kingsland products! Kingsland is a brand that's ideal for personalization for clubs, stables, and teams – offering a wide range of products, excellent quality, and professional embroidery and printing options.

Our personalization services include:

• Club logo embroidery – precise embroidery of your club or stable logo on selected products (breeches, shirts, sweatshirts, jackets, saddle cloths)
• Names and surnames – personalization with the rider's name or the horse's name
• National Flags – Add a country flag for national teams or international players
• Starting numbers – embroidered or printed numbers for competitors
• Custom colors – possibility to order products in club colors (for larger orders)
• Complete sets – color-coordinated sets for the entire team (rider + horse)
• Graphic design – assistance in preparing the logo design and layout of elements

Who are club orders for:

• Equestrian clubs – consistent appearance of club instructors and riders at competitions and training
• Stables – professional image of the stable, brand recognition
• National teams – representative kits for national team players
• Riding schools - uniforms for students and instructors
• Training groups – consistent group appearance during training camps and training camps
• Sponsors and partners – clothing with sponsor logos for athletes

Equishop club order process:

• Consultation – a meeting or phone call during which we discuss the club's needs, number of people, budget and expectations
• Product Selection – Helping you choose the right Kingsland products for your entire team
• Personalization project – preparing a visualization with the logo, colors and arrangement of elements
• Measurements – professional fitting for each team member (available to travel to the club)
• Order – Place an order with Kingsland with full specifications
• Fulfillment – ​​lead time usually 6-8 weeks (depending on order size)
• Delivery and collection – delivery of finished products to the club or collection at the Equishop Store

Benefits of club orders through Equishop Store:

• Special wholesale prices for larger orders
• Professional advice and support at every stage
• Experience in servicing clubs and teams
• Guaranteed personalization quality
• Possibility of additional orders in the same colors and with the same logo
• Flexibility in product selection and budget
• Comprehensive service – from design to delivery

Kingsland Technologies and Innovations

Kingsland continually invests in the development of technologies and materials to offer the highest quality products.

Key technologies used in Kingsland products:

• 4-Way Stretch – fabrics that stretch in all directions, ensuring complete freedom of movement and a perfect fit
• Moisture-Wicking – materials that wick moisture away from the body, keeping you dry and comfortable
• Quick-Dry – quick-drying fabrics, ideal for active riders
• Breathable Fabrics – breathable materials ensuring optimal thermoregulation
• UV Protection – built-in UV protection
• Anti-Bacterial – antibacterial finish to prevent unpleasant odors
• Water-Repellent – ​​hydrophobic coatings resistant to water and dirt
• Windproof – windproof membranes that protect against cold winds
• Thermal Insulation – thermal insulation in winter products
• Compression Technology – compression zones that support muscles and improve circulation

Sustainable Development - Scandinavian Responsibility

As a Scandinavian brand, Kingsland is deeply committed to environmental protection and sustainability:

• Eco-friendly materials – increasing use of recycled, organic and renewable materials
• Durable products – designed for long-term use, reducing waste
• Responsible production – cooperation only with suppliers who adhere to high environmental and social standards
• Waste minimization – optimization of production and packaging processes
• Recycling programs – encouraging customers to recycle old products
• Transparency – open communication about environmental activities
• Certifications – striving to obtain ecological certificates for products

Why Choose Kingsland?

• Norwegian quality – precise workmanship, the highest standards of materials and quality control
• Scandinavian functionality – products designed with the real needs of riders in mind
• Elegant design – modern, minimalist style that stands out in the arena
• Advanced technologies – innovative materials and technical solutions
• A comprehensive offer – everything you need for yourself and your horse in one brand
• Durability – products that retain their properties and appearance for years
• Versatile – for all disciplines, levels and ages
• Personalization – perfect for clubs and teams
• Prestige – the brand chosen by top players and national teams
• Sustainable development – ​​a responsible approach to the environment
• Global reach – recognized and appreciated around the world

Kingsland at Equishop – Your Partner in Style and Functionality

At Equishop Store, we're proud to offer the full range of Kingsland products—from the latest seasonal collections, through classic lines, to personalized kits for clubs and teams. As an authorized Kingsland dealer and specialist in club orders, we provide not only top-quality products but also professional advice and comprehensive service every step of the way.

Our team will help you create a complete, harmonious set of clothing and equipment for you and your horse, tailored to your discipline, style, and budget. For clubs and teams, we offer a full customization service—from design, through product and size selection, to fulfillment and delivery.

Kingsland is an investment in quality, functionality, and style. Norwegian precision craftsmanship, advanced material technologies, and Scandinavian design ensure Kingsland products last for years, retaining their properties and elegant appearance. Kingsland is the ideal solution for clubs and teams – a professional look, excellent quality, and extensive customization options.

Discover Kingsland products at Equishop—from technical breeches and elegant tournament shirts, through functional jackets and sweatshirts, to personalized kits for your entire club. Each piece combines Norwegian quality, Scandinavian functionality, and a passion for excellence. Join the thousands of riders and clubs worldwide who trust Kingsland and Equishop.

Visit Equishop and discover the full Kingsland offer – we will professionally advise, select and personalise the perfect products for you and your club!